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Target Audience & Activities 

Information for Tour Operators

In this section, you will find trade development and consumer marketing activities targeted to special sectors such as Youth, Coach Touring and MICE. Read more about the sectors and special interests identified as showing the potential to deliver an opportunity that spans multiple core visitor markets.

Sustainable travel

For a responsible toursim development.

Walking & Hiking

The hiker segment represents approximately 80 per cent of Tirol’s holiday arrivals and visitor spend.


Find here all the Tirolean attractions at one sight.Learn more


The climber segment represents approximately 5 per cent of Tirol’s holiday arrivals.Learn more

Coach Tours & Group Travel

16 Tyrolean regions that have specialized in group travel.Learn more

Culinary Experiences

Indulging in local food and drink is a must-do for many Tirol travellers.Learn more


11% of Tirol summer visitors enjoy a cycling trip once during their vacation.Learn more

Events Calendar

See what’s on the horizon with our list of upcoming events.Learn more


Tirol is the perfect place to cherish quality family time.


Nowhere else provides as much scenic golf course variety as Tirol.Learn more


Tirol has amazing health & spa retreats to get visitors feeling their very best.Learn more

Mountain Biking

The mountain biker segment represents approximately 12 per cent of Tirol’s holiday arrivals.Learn more


Tirol’s biggest strength is its world class Alpine scenery and nature.Learn more

Nordic Skiing

The cross country skier segment represents approximately 7 per cent of Tirol’s holiday arrivals.Learn more

Road Cycling

Tirol boasts plenty of riding for road enthusiasts.Learn more

Alpine Skiing

The downhill skier segment represents approximately 81 per cent of Tirol’s holiday.

Ski Touring

Tirol offers some of the most epic ski touring areas in the Alps.Learn more

Student & Youth Travel

Student and youth travel groups are well catered for in Tirol.Learn more

Traditions & Customs

Tirol has rich tales to share - of our history, our legends and our mountains.Learn more

Accessible Tourism

Tirol’s mountains welcome everyone and offer a variety of activities for disabled persons. Learn more

Winter and Snowshoeing

17% of Tyrol guests go winter hiking, 12% with snowshoes.Learn more

Luxury Holidays

Would you like a bit of luxury?Learn more


The "Convention Bureau Tirol" is your one stop shop for business events in Tirol.