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B2B Tirol Werbung » Target Audience

Target Audience & Activities 

Information for Tour Operators

In this section, you will find trade development and consumer marketing activities targeted to special sectors such as Youth, Coach Touring and MICE. Read more about the sectors and special interests identified as showing the potential to deliver an opportunity that spans multiple core visitor markets.

Accessible Tourism

Tirol’s mountains welcome everyone and offer a variety of activities for disabled persons. 

Alpine Skiing

The downhill skier segment represents approximately 81 per cent of Tirol’s holiday.

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Find here all the Tirolean attractions at one sight.


The climber segment represents approximately 5 per cent of Tirol’s holiday arrivals and visitor spend.

Coach Tours & Group Travel

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Culinary Experience

Indulging in local food and drink is a must-do for many Tirol travellers.


11% of Tirol summer visitors enjoy a cycling trip once during their vacation (on designated cycle paths); 6% explore the ‘Heart of the Alps’ on two wheels as main acitvity.

Events Calendar

See what’s on the horizon with our list of upcoming events.


Tirol is the perfect place to cherish quality family time.

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Nowhere else provides as much scenic golf course variety as Tirol.


Tirol has amazing health & spa retreats to get visitors feeling their very best.


The "Convention Bureau Tirol" is your one stop shop for business events in Tirol.

Mountain Biking

The mountain biker segment represents approximately 12 per cent of Tirol’s holiday arrivals


Tirol’s biggest strength is its world class Alpine scenery and nature.

Nordic Skiing

The cross country skier segment represents approximately 7 per cent of Tirol’s holiday arrivals.

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Road Cycling

Tirol boasts plenty of riding for road enthusiasts.

Ski Touring

Tirol offers some of the most epic ski touring areas in the Alps.

Student & Youth Travel

Student and youth travel groups are well catered for in Tirol.

Traditions & Customs

Tirol has rich tales to share; of our history, our legends and our mountains.

Walking & Hiking

The hiker segment represents approximately 80 per cent of Tirol’s holiday arrivals and visitor spend.

Winter and Snowshoeing

The winter walker segment represents approximately 17 per cent and the snowshoer segment represents