It doesn't always have to be the piste or the cross-country ski trail. Winter away from skiing is also exceptionally beautiful in Tyrol.
Winter hiking is becoming increasingly popular. Tyrol has a lot to offer for the eye that you might overlook on skis or on the cross-country ski trail. On the winter hiking trails you can discover, enjoy - and pause. 17 "Tyrol's top regions for winter holidays without skis" have specialised in the gentle experience in the snow-covered landscape, i.e. mainly in winter hiking (on cleared winter hiking trails) and snowshoe hiking (cross-country).
Key statistics “Winter and Snowshoeing”
• 35% of guests go winter hiking during their Tirolean holiday
• Winter hiking is stated as a main and secondary activity almost equally
• Above average proportion of winter hikers from BE and NL
• The average winter hiker is 51 years old
• Highly educated
• The majority are couples and families with children/young people
• High proportion of regular guests
• Winter hikers mainly become aware of a region through the Internet and recommendations from friends/acquaintances
• Most winter hikers book their accommodation direct
• The majority of overnight stays are in hotels / B&Bs
Winter hikers partake in a wide variety of sports; sporting activities in addition to winter hiking: skiing, tobogganing, cross-country skiing, snowboarding, snowshoeing and ski touring; bathing/swimming is of fundamental importance from a relaxation aspect
• In addition to sporting activities, the recreational component plays an above-average role for winter hikers: great food, walks, relaxation, excursions, sightseeing, shopping and wellness
Source: Tirol Werbung, T-Mona Winter 2019/20