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From attractions over events and childcare to accommodation: Tirol is family-friendly in every way and at all times of the year. Whatever your group’s taste, a Tirol family vacation is sure to keep the fun level high and the boredom level low.

Finding a destination that appeals to kids and adults alike is harder than it seems. Bringing the kids on a trip to Tirol can be just what families need to get a bit of relaxation, change their perspective and pull everyone closer: With lots of crisp fresh air and a landscape that invites to explore, Tirol offers the ultimate playground for families with children of all ages. Whether you want to take your kids hiking, swimming or to the country fair, you’ll discover that Tirol is a perfect place for a family getaway—and each adventure is an introduction to another exciting area to explore.

Each summer and autumn for at least twelve weeks, “Tirol Family Nests” turn into outstanding adventure playgrounds—they offer a wide variety of supervised children’s programs and special interest camps so you have the flexibility to choose the activities that best suit your child’s interests. Professionally trained counsellors organize and oversee all of the unique activities that will enrich and engage kids.

More than 190 lodging choices have achieved a quality accreditation under the “Tirol Family Nest” accommodation category. This category accreditation applies to properties that demonstrate a range of services, guest care, facilities and unique experiences synonymous with the very best on offer for families in Tirol. Member accommodations meet strict quality standards and criteria.

Everyone knows that Tirol has amazing skiing terrain, but it’s easy to overlook those extra-special amenities that put a stamp on an unforgettable family vacation. From ski trails just for kids and ski rentals to ski school programs, mountaintop childcare centers and extravagant family activities, all of Tirol’s family-friendly ski resorts have one-of-a-kind amenities that will exceed a vacation wish list. Beyond the slopes, there are sledding hills, indoor water parks and a whole range of kid-friendly attractions—the endless options in Tirol promise to fill your winter days with plenty of family fun.

Statistics, facts & figures “Family Holidays in Winter”

•    In winter, a quarter of all Tirol vacationers are families with children <14 years
•    Above average proportion of families from RU and CZ
•    The average age of a family holidaymaker is 45 years old
•    Very highly educated, above average level of income
•    High proportion of regular guests
•    Families become aware of the region mainly through the Internet and stories/recommendations
•    Most families book their accommodation direct
•    Half of all overnight stays are in hotels / B&Bs, holiday apartments enjoy above average popularity with families
•    Skiing is definitely the main activity during a winter holiday
•    Families are very versatile and have an above-average level of sporting activity; sporting activities in addition to skiing are mainly winter hiking, tobogganing and snowboarding; tobogganing and bathing/swimming enjoy above average popularity
•    In addition to sporting activities, many recreational and pleasure-filled activities are on the leisure programme: Great food, going on walks, relaxing/doing nothing at all, visiting places of interest, après-ski, visits to thermal spas and excursions.

Source: Tirol Werbung, T-Mona Winter 2018/19

Statistics, facts & figures “Family holidays in summer”

•    In summer, a quarter of all Tirol vacationers are families with children <14 years
•    Above average proportion of families from Italy and the Czech Republic
•    At 44, the family holidaymaker is significantly younger than the average Tirol guest
•    Above-average level of education and income
•    High proportion of regular guests
•    Family holidaymakers became aware of the region mainly through the Internet and recommendations from friends
•    Most families book their accommodation direct
•    Hotels / B&Bs have less than average significance, holiday apartments, on the other hand, enjoy above average popularity with families
•    Hiking is most definitely the main activity during summer holidays
•    Sporting activities in addition to hiking: mountaineering, MTB, cycling, adventure sports and climbing; bathing/swimming enjoys above average popularity
•    In addition to sporting activities, many recreational and pleasure-filled activities are on the leisure programme: great food, walking, visiting places of interest and natural attractions, as well as excursions

Source: Tirol Werbung, T-Mona Summer 2019