Special Interest sectors, such as walking tourism or skiing tourism, refers to activities that have both a high personal appeal to travellers and can be the main reason for why they choose a certain destination. Targeting special interest travellers is a key priority. Through research, we have identified Tirol’s unique selling proposition, the things that motivate our audience to travel. Get information on the greatest drivers of international visitor demand to Tirol, facts and figures, valuable online resources, marketing material, product updates and sources of inspiration.
These activities have the potential to inspire visitor interest and appeal and present significant future international marketing opportunities. This range of special interests conjures up a compelling option in combination with the main activities listed above. We develop experiences that meet the needs of those groups, and market to those groups to put Tirol at the top of their list of places to visit in the pursuit of their special interest.