• Trek along the Eagle Walk © Tirol Werbung / Herbig Hans
  • Skiing at Kaltenbach-Hochzillertal Ski Resort © Tirol Werbung / Josef Mallaun

Main Activities

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Special Interest sectors, such as walking tourism or skiing tourism, refers to activities that have both a high personal appeal to travellers and can be the main reason for why they choose a certain destination. Targeting special interest travellers is a key priority. Through research, we have identified Tirol’s unique selling proposition, the things that motivate our audience to travel. Get information on the greatest drivers of international visitor demand to Tirol, facts and figures, valuable online resources, marketing material, product updates and sources of inspiration.

Climbing in the Ötztal Valley © Tirol Werbung / Herbig Hans
Climbing
The climber segment represents approximately 8 per cent of Tirol’s holiday arrivals and visitor spend.
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Mountain Biking
Wildschönau, Markbachjoch © Tirol Werbung / Soulas Oliver
The mountain biker segment represents approximately 12 per cent of Tirol’s holiday arrivals and visitor spend.
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Alpine Skiing
Skiing at Kaltenbach-Hochzillertal Ski Resort © Tirol Werbung / Josef Mallaun
The downhill skier segment represents approximately 81 per cent of Tirol’s holiday arrivals and visitor spend.
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Nordic Skiing
Cross Country Skiing in Seefeld © Tirol Werbung / Josef Mallaun
The cross country skier segment represents approximately 7 per cent of Tirol’s holiday arrivals and visitor spend.
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Other Activities

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These activities have the potential to inspire visitor interest and appeal and present significant future international marketing opportunities. This range of special interests conjures up a compelling option in combination with the main activities listed above. We develop experiences that meet the needs of those groups, and market to those groups to put Tirol at the top of their list of places to visit in the pursuit of their special interest.

Cycling
Nassereith, Via Claudia Augusta Cycle Path © Tirol Werbung / Bauer Frank
The cyclist segment represents approximately 19 per cent of Tirol’s holiday arrivals and visitor spend.
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Winter Enchantment
St. Anton am Arlberg © Tirol Werbung / Josef Mallaun
The winter walker segment represents approximately 17 per cent and the snowshoer segment represents approximately 5 per cent of Tirol’s holiday arrivals and visitor spend.
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Health
Reconnecting with Nature at Rofan Mountains © Tirol Werbung / Laurin Moser
Tirol has amazing health & spa retreats to get visitors feeling their very best.
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Get a snapshot of Tirol Tourism in 2015 with the latest annual report.