Market Segments: Family Holidays, Individual Travel, MICE, Barrier Free Tirol

Core Visitor Markets: Germany, Austria, Switzerland, Italy, United Kingdom, Belgium, The Netherlands, Russia, Czech Republic, Scandinavia


A perfect destination for all seasons, Kitzbühel is renowned across the globe for its tradition and charm. As the most legendary city of sports in the Alps, it has played a pivotal role in the world of skiing for over 125 years. Boasting easy accessibility, long winter seasons, high snow reliability and many top-level events, the “Gamsstadt” offers a delightful Alpine experience all year round.

The imposing mountain backdrop, crisp fresh air, snow-covered paths and pristine landscape pro-vide the perfect setting. Savour the unique atmosphere, delight in the typical Tirolean hospitality and explore the wide range of attractions: Kitzbühel’s easy accessibility, high density of 4 and 5-star accommodation and many family-run establishments guarantee a delightful stay.

Nestled between the Kitzbüheler Horn and the Hahnenkamm, the grass-covered mountains around Kitzbühel are excellent for hiking – even in winter. The best place to soak up Kitzbühel’s lifestyle is the historic town centre, where a wide variety of charming shops and boutiques stock a unique blend of international brands and Tirolean handcrafts.

At the many inns and restaurants that line the little streets of Kitzbühel town centre, which dates back over 700 years, visitors are served culinary delights ranging from hearty traditional fare to international haute cuisine. Kitzbühel and its surrounding holiday villages are home to 16 coveted Gault&Millau toques awarded to some 13 restaurants – proof that the “Gamsstadt” never fails to serve up an authentic and tradi-tional dining experience.

In addition to hosting a remarkable range of sports, Kitzbühel also boasts a series of top-class events. Experience the idyllic Kitzbühel, the traditional Christmas Market in the historic town centre and the stunning New Year fireworks. The highlight of the sporting calendar are the leg-endary Hahnenkamm races.

Special Interest Sectors:
Alpine Skiing, Nordic Skiing, Winter Activities Beyond the Slopes, Ski Touring, Walking, Climbing, Mountain Biking, Bike & Hike, Wellness & Health, Golf, Events, Snowshoeing, Tobogganing, Sledding, Curling, Ice skating, Archery